Problem Solution Cycle

Many creators make a big mistake when selling products.

Imagine you created a product where you show people how to attract fans with an entirely NEW framework. (Your solution)

Your target audience is small creators who struggle with exactly that PROBLEM.

Low engagement. No followers etc.

They hear about your product. Love it. And buy.

Boom. Problem solved.

Good job soldier.

But are you really done selling?

Because this was only 1 out of 10 problems the small creator has.

He also doesn't understand how to;

• Sell products

• Write good copy

• Make his first dollar

and so on.

You see, the key point when you sell products is to offer them the next logical solution.

Take Alex Hormozi as an example.

His first book was $100M Offers (Solution)

Alright, you know how to make offers, but what's the next problem now?

Exactly how to get leads. (Next Problem)

So what did he do?

Create the next book called $100M Leads. (Solution)

What will he do after the 2nd book?

You guessed right, sell the 3rd book. $100M Sales (Solution)

Because he only showed you how to make OFFERS and get LEADS, but not how to SELL, you will also have to buy the 3rd book so that you know everything you need to make money.

Heres another example;

Imagine a puzzle.

Let's say there are 100 pieces you need to get THE WHOLE PICTURE.

After you place one piece, you will need another and so on until you have all the pieces needed for the picture to be done.

That's also what you have to do when selling products.

Sell them one solution for one problem, and then sell the next logical solution to the problem you solved before.

Use the problem solution cycle as your new tool to make more money.

I'm out

Philipp